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I am a freelance digital marketer and designer based in Orlando, Florida. With a diverse range of experiences in social media marketing, branding, and web management, I deliver innovative and impactful solutions that elevate your online presence. Keep scrolling to learn more.

ABOUT CLARA

WHAT DRIVES ME

PASSION FOR CREATION

I am deeply motivated by the process of creating and bringing new ideas to life.

COMMITMENT TO HELPING OTHERS

I thrive on supporting others in their journey to success.

GOAL-ORIENTED MINDSET

I am driven by the challenge of setting ambitious goals and exceeding them.

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SKILLS

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Social Media

Elevate your social media presence with fresh graphic design, video editing, and content curation tailored to your brand. Leveraging Adobe Creative Suite and Canva, I craft eye-catching visuals and engaging content that resonate with your target audience. My experience spans working with sports teams and local small businesses, ensuring your message hits the mark. Specializing in Instagram Reels and TikTok videos, I create both artistic and fun short videos to captivate your followers and boost your online visibility.

Branding

Build a compelling and cohesive brand identity with tailored branding solutions. I create detailed brand kits to ensure consistency across all your social media and web platforms. From logos to color schemes and typography, every element is designed to reflect your unique brand personality. With experience in designing logos

and curating identities for small businesses, I help you make a memorable and professional impression on

your audience.

Websites

Enhance your online presence with a stunning website. Skilled in various platforms like WordPress, Wix, and Squarespace, I tailor existing websites or create ones from scratch to perfectly align with your brand and business goals. I apply best UX practices to ensure your site is not only visually appealing but also functional, modern, and user-friendly. Additionally, I incorporate SEO strategies to improve your visibility on Google, helping you attract more visitors and achieve better search engine rankings.

Consulting

Unlock the full potential of your marketing efforts with comprehensive consulting services. I specialize in analyzing your existing marketing materials to identify areas for improvement and provide actionable recommendations. Skilled in media scheduling and online campaign creation, I ensure your marketing initiatives are well-planned and effectively executed. Whether you need a fresh perspective or detailed analysis, my consulting services are designed to elevate your marketing game.

services

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MORE ABOUT ME

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B.A. in Organizational Communications, emphasis in Marketing and Sales

Minor in Public Relations

MBA in Business Administration

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Hobbies:

Multimedia art, recreational sports, spending time with family, and nature walks with my dog, Kobe.

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EXPERIENCE

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Website Manager & Designer

February 2024 - Present

Freelance Digital Marketer

June 2022 - Present

Social Media Manager

December 2022 - October 2023

Marketing Communications Coordinator

August 2021 - May 2022

Established in 2019, Lacrosse Extras stands as a dynamic sports media and news hub boasting an Instagram following of 18,000+ users. In my role as the Website Manager & Designer, I orchestrate the digital presence of the company, harnessing the power of WordPress and CSS to maintain and elevate the website. Employing a keen eye for design principles and user experience, I implement interface best practices to ensure seamless navigation and engagement. Furthermore, I leverage analytics to drive strategic decisions, pinpointing optimization opportunities that propel our platform to new heights.

As a Freelance Digital Marketer, I implement social media strategies for various clients, driving heightened engagement, increased brand visibility, and substantial follower growth. Additionally, I conduct comprehensive SEO audits and adeptly manage targeted Google Ads campaigns, leading to augmented organic and paid traffic. Moreover, I specialize in designing and developing visually captivating websites with a keen focus on user experience (UX) and mobile responsiveness, ultimately bolstering brand credibility and fostering elevated levels of user engagement.

As the Social Media Manager for the McKendree University NCAA Division II Women's Lacrosse team, I curated compelling visual content, crafted engaging copy, produced and edited impactful video assets, and effectively managed media scheduling for Instagram. I utilized Adobe Photoshop and Canva Pro to create promotional graphics, significantly contributing to successful recruiting and fundraising endeavors. Additionally, I conducted thorough research and analysis of industry marketing trends, enabling the implementation of pertinent strategies to drive growth and engagement.

The Hettenhausen Center for the Arts is a non-profit performing arts venue in Southern Illinois that hosts performers from all over the world. As the Marketing Communications Coordinator, I spearheaded the production of marketing content across three key social media platforms (Instagram, Facebook, and X/Twitter), resulting in a remarkable 17% uptick in overall follower count and an impressive 155% surge in total engagement. I led the marketing team in orchestrating promotional events and crafting media campaigns that drove substantial sales growth. I took charge of creating and maintaining the editorial calendar for digital marketing materials, ensuring timely and strategic content dissemination. I also diligently examined and reported data and analytics and provided valuable insights for informed decision-making.

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